| 000 | 00917nam a22002658i 4500 | ||
|---|---|---|---|
| 001 | 018123103 | ||
| 003 | Uk | ||
| 005 | 20260204123030.0 | ||
| 008 | 161119s2016 cau o 000|0|eng|d | ||
| 020 |
_z9781473929500 (paperback.) : _c£29.99 |
||
| 040 |
_aStDuBDS _beng _cNUST _erda _dNUST |
||
| 050 | _aLB2806 KUN | ||
| 100 | 1 |
_aKüng-Shankleman, Lucy, _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic management in the media : _btheory and practice / _cLucy Küng-Shankleman. |
| 250 | _aSecond edition. | ||
| 260 |
_aLos Angels ; _bSAGE . _c©2017. |
||
| 300 |
_axvii, 237 pages ; _billustrations , _c25 cm. |
||
| 336 |
_atext _2rdacontent _btxt |
||
| 337 |
_acomputer _2rdamedia _bn |
||
| 338 |
_aonline resource _2rdacarrier _bnc |
||
| 504 | _aIncludes Bibliographical references and Index. | ||
| 650 | 0 |
_aMass media _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 942 |
_2lcc _n0 _cBOOKS _hHD58.8 KUN _kHD _mKUN |
||
| 999 |
_c172618 _d172618 |
||