| 000 | 00870nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250127092615.0 | ||
| 008 | 250127b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781260598230 (paperback) | ||
| 040 |
_aNUST _beng _cNUST _dNUST _erda |
||
| 050 | _aHF5415.13 MAR | ||
| 100 |
_aMarshall, Greg W _eAuthor |
||
| 245 |
_aMarketing management / _cGreg Marshall, Mark Johnston. |
||
| 250 | _aFourth edition. | ||
| 260 |
_aNew York : _bMcGraw Hill, _c2023. |
||
| 300 |
_axxiv, 407 pages : _billustrations ; _c28 cm. |
||
| 336 |
_2rdamedia _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdamedia _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | _vMarketing -- Management. | ||
| 700 |
_aJohnston, Mark W _eAuthor |
||
| 942 |
_2lcc _cBOOKS _eFourth edition. _hHF5415.13 MAR _kHF _mMAR _n0 |
||
| 999 |
_c171191 _d171191 |
||