| 000 | 01098cam a22002897a 4500 | ||
|---|---|---|---|
| 001 | 15629324 | ||
| 003 | OSt | ||
| 005 | 20231124142515.0 | ||
| 008 | 090218s2009 enka b 001 0 eng d | ||
| 020 | _a9781292360867 (paperback) | ||
| 040 |
_aNUST _cNUST _dNUST _beng _erda |
||
| 050 | 0 | 0 | _aHF5415.2 BEN |
| 100 |
_aBendle, Neil T. _eAuthor |
||
| 245 | 0 | 0 |
_aKey marketing metrics : _bthe 50+ metrics every manager needs to know / _cNeil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein> |
| 260 |
_aHarlow, England ; _aNew York : _bFinancial Times Prentice Hall, _c2009. |
||
| 300 |
_axiii, 353 pages : _billustrations ; _c24 cm. |
||
| 336 |
_2rdamedia _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdamedia _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing _xMathematical models. |
|
| 700 | 1 |
_aFarris, Paul W. _eAuthor |
|
| 700 | 1 |
_aPfeifer, Phillip E _eAuthor |
|
| 700 | 1 |
_aReibstein, David J. _eAuthor |
|
| 942 |
_2lcc _cBOOKS _eThird edition. _n0 _hHF5415.2 _kHF _mBEN |
||
| 999 |
_c170602 _d170602 |
||