| 000 | 00952nam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a9780123554857 (paperback) | ||
| 040 |
_aNUST _cNUST |
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| 049 | _aMAIN | ||
| 090 |
_aHF5415.125 _bQUA |
||
| 245 | 0 | 0 |
_aQuantitative methods in marketing / _cedited by Graham J. Hooley and Michael K. Hussey. |
| 260 |
_aLondon : _bAcademic Press Limited, _cc1994. |
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| 300 |
_a272 pages : _billustartions ; _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xMathematical models. |
|
| 650 | 0 |
_aMarketing _xData processing _xManagement. |
|
| 700 | 1 | _aHooley, Graham J. | |
| 700 | 1 | _aHussey, Michael K. | |
| 907 |
_a.b10416730 _b01-04-22 _c01-04-22 |
||
| 003 | |||
| 005 | 20230123141237.0 | ||
| 942 |
_cBOOKS _kHF5415.125 _mQUA |
||
| 999 |
_c170156 _d170156 |
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