| 000 | 00845nam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0749407751 (paperback) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.123 _bSMI |
||
| 100 | 1 |
_aSmith, P. R., _aauthor. |
|
| 245 | 1 | 0 |
_aMarketing communications : _ban integrated approach / _cP R Smith. |
| 260 |
_aLondon : _bKogan Page, _c1993. |
||
| 300 |
_a403 pages : _billustrations ; _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 653 | 0 | _aMarketing. | |
| 907 |
_a.b10051661 _b23-02-22 _c17-04-03 |
||
| 003 | |||
| 005 | 20230123141230.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.123 _mSMI |
||
| 999 |
_c169958 _d169958 |
||