| 000 | 00961nam a22002658a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240227093923.0 | ||
| 008 | |||
| 020 | _a0256139903 (hardback) | ||
| 040 |
_aNUST _cNUST _beng _dNUST _erda |
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| 050 | 0 | 0 | _aHF5415 PER |
| 100 | 1 |
_aPerreault, William D. _eAuthor |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _aTwelfth edition | ||
| 260 |
_aBoston, MA : _bMcGraw-Hill/Irwin, _c©1996. |
||
| 300 |
_axxvi, 82 pages : _billustrations: _c25cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 440 | 0 | _aIrwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _eAuthor |
|
| 942 |
_cBOOKS _2lcc _eTwelfth edition _hHF5415 PER _kHF _mPER _n0 |
||
| 999 |
_c169942 _d169942 |
||