| 000 | 00875cam a22002894a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a9781446280720 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5823 _bHAC |
||
| 100 | 1 | _aHackley, Chris. | |
| 245 | 1 | 0 |
_aAdvertising and promotion / _cChris Hackley and Rungpaka Amy Hackley. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bSage Publications, _c2015. |
||
| 300 |
_axvi, 326 p. : _bill. (some col) ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising _xSocial aspects. |
|
| 650 | 0 | _aSales promotion. | |
| 650 | 0 |
_aAdvertising _xBrand name products. |
|
| 700 | _aHakley, Rungpaka Amy. | ||
| 907 |
_a.b10391939 _b14-09-18 _c13-09-18 |
||
| 003 | |||
| 005 | 20230123141121.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5823 _mHAC |
||
| 999 |
_c167971 _d167971 |
||