| 000 | 00735cam a22002534a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0789023008 (pbk. ) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5821 _bLEE |
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| 100 | 1 | _aLee, Monle. | |
| 245 | 1 | 0 |
_aPrinciples of advertising : _ba global perspective / _cMonle Lee and Carla Johnson. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bHaworth Press, _c2005. |
||
| 300 |
_axxi, 427 p. : _bill. ; _c22 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aJohnson, Carla. | |
| 907 |
_a.b10249035 _b25-04-08 _c07-08-07 |
||
| 003 | |||
| 005 | 20230123134501.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5821 _mLEE |
||
| 999 |
_c166732 _d166732 |
||