000			00734pam a2200241 a 4500
008
020			_a0030973902 (pbk.)
049			_aMAIN
090			_aHD9980.5 _bBAT
100	1		_aBateson, John E. G.
245	1	0	_aManaging services marketing : _btext and readings / _cJohn E.G. Bateson.
250			_a2nd ed.
260			_aFort Worth : _bDryden Press, _c1992.
300			_axiv, 594 p. : _bill. ; _c25 cm.
500			_aIncludes index.
504			_aIncludes bibliographical references.
650		0	_aService industries _xMarketing _xManagement.
907			_a.b10241565 _b04-10-18 _c02-05-07
003
005			20230123134437.0
040			_cNUST
942			_cBOOKS _kHD9980.5 _mBAT
999			_c166036 _d166036