000 00818cam a22002534a 4500
008
020 _a0131230093 (pbk. )
049 _aMAIN
050 0 0 _aHF5415.1263 JAM
100 1 _aAnderson, James C.
245 1 0 _aBusiness market management :
_bunderstanding, creating, and delivering value /
_cJames C. Anderson and James A. Narus.
250 _a2nd ed, international ed.
260 _aUpper Saddle River, N.J. :
_bPearson Prentice Hall,
_cc2004.
300 _axx, 460 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references
500 _aIncludes Index.
650 0 _aIndustrial marketing.
700 1 _aNarus, James A.
907 _a.b1023889x
_b25-04-07
_c17-04-07
003
005 20230123134421.0
040 _cNUST
942 _cBOOKS
999 _c165557
_d165557