| 000 | 00799cam a2200241 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240226105740.0 | ||
| 008 | |||
| 020 | _a0321001982 (paperback) | ||
| 040 |
_aMAIN _cNUST _beng _dNUST _erda |
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| 050 | _aHF5415 RAO | ||
| 100 | 1 | _aRao, Vithala R. | |
| 245 | 1 | 0 |
_aAnalysis for strategic marketing / _cVithala R. Rao, Joel H. Steckel. |
| 260 |
_aReading, Mass. : _bAddison-Wesley, _c©1998. |
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| 300 |
_axiii, 514 pages _billustrations _c24 cm. |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aSteckel, Joel H. | |
| 942 |
_cBOOKS _kHF _2lcc _hHF5415 RAO _mRAO _n0 |
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| 999 |
_c164402 _d164402 |
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