000 00766cam a2200253 a 4500
008
020 _a0029184614 (hbk. )
049 0 0 _aMAIN
050 0 0 _aHF5415.122 KOT
100 1 _aKotler, Philip.
245 1 0 _aSocial marketing :
_bstrategies for changing public behavior /
_cPhilip Kotler, Eduardo L. Roberto.
260 _aNew York :
_bFree Press,
_c1989.
300 _axii, 401 p. :
_bill. ;
_c25 cm.
500 _aIncludes index.
504 _aIncludes bibliographical references.
650 0 _aSocial marketing.
650 0 _aBehaviour modification.
700 _aRoberto, Eduardo L.
907 _a.b10222248
_b12-02-07
_c08-12-06
003
005 20230123134311.0
040 _cNUST
942 _cBOOKS
999 _c163507
_d163507