000 00780cam a2200253 a 4500
008
020 _a0130407917 (hbk.)
049 _aMAIN
090 0 _aGV716SHA
100 1 _aShank, Matthew D.
245 1 0 _aSports marketing :
_ba strategic perspective /
_cMatthew D. Shank.
250 _a2nd ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2002.
300 _axxii, 613 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references.
500 _aIncludes index.
650 0 _aSports
_zUnited States
_xMarketing.
650 0 _aSports
_xEconomic aspects
_zUnited States.
907 _a.b10212784
_b04-09-06
_c31-08-06
003
005 20230123134240.0
040 _cNUST
942 _cBOOKS
_kGV716SHA
999 _c162629
_d162629