| 000 | 00780cam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0130407917 (hbk.) | ||
| 049 | _aMAIN | ||
| 090 | 0 | _aGV716SHA | |
| 100 | 1 | _aShank, Matthew D. | |
| 245 | 1 | 0 |
_aSports marketing : _ba strategic perspective / _cMatthew D. Shank. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2002. |
||
| 300 |
_axxii, 613 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aSports _zUnited States _xMarketing. |
|
| 650 | 0 |
_aSports _xEconomic aspects _zUnited States. |
|
| 907 |
_a.b10212784 _b04-09-06 _c31-08-06 |
||
| 003 | |||
| 005 | 20230123134240.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kGV716SHA |
||
| 999 |
_c162629 _d162629 |
||