000			00903pam a2200289 a 4500
008
020			_a0135175666 (student ed.)
020			_a0135175747 (anotated instructor's ed.)
020			_a0135186714 (pbk.)
049			_aMAIN
090			_aHF5823 RUS
100	1		_aRussell, Thomas,
245	1	0	_aKleppner's advertising procedure / _cJ. Thomas Russell, W. Ronald Lane.
250			_a12th ed.
260			_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1993.
300			_axix, 755 p. : _bill. (some col.) ; _c29 cm.
440		4	_aThe Prentice Hall series in marketing
504			_aIncludes bibliographical references.
500			_aIncludes index.
650		0	_aAdvertising.
700	1		_aLane, W. Ronald
907			_a.b10059581 _b05-07-11 _c17-04-03
003
005			20230123134235.0
040			_cNUST
942			_cBOOKS _kHF5823 RUS
999			_c162472 _d162472