000 00894nam a2200277 a 4500
008
020 _a0133572455 (pbk.)
049 _aMAIN
090 0 1 _aHF1009.5KEE.
100 1 _aKeegan, Warren J.
245 1 0 _aGlobal marketing management /
_cWarren J. Keegan.
250 _a4th ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1989.
300 _axvi, 783 p. :
_bill. ;
_c25 cm.
440 _aThe Prentice-Hall series in marketing.
500 _aIncludes index.
504 _aIncludes bibliographical references.
650 0 _aExport marketing
_xManagement.
650 0 _aExport marketing
_xManagement
_vCase studies.
700 1 _aKeegan, Warren J.
_tMultinational marketing management.
907 _a.b10178818
_b24-08-11
_c06-10-05
003
005 20230123134233.0
040 _cNUST
942 _cBOOKS
_kHF1009.5KEE.
999 _c162411
_d162411