| 000 | 00894nam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0133572455 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 | 0 | 1 | _aHF1009.5KEE. |
| 100 | 1 | _aKeegan, Warren J. | |
| 245 | 1 | 0 |
_aGlobal marketing management / _cWarren J. Keegan. |
| 250 | _a4th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1989. |
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| 300 |
_axvi, 783 p. : _bill. ; _c25 cm. |
||
| 440 | _aThe Prentice-Hall series in marketing. | ||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aKeegan, Warren J. _tMultinational marketing management. |
|
| 907 |
_a.b10178818 _b24-08-11 _c06-10-05 |
||
| 003 | |||
| 005 | 20230123134233.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF1009.5KEE. |
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| 999 |
_c162411 _d162411 |
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