| 000 | 00852nam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a8185386161 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.2 _b BOY |
||
| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 1 | 0 |
_aMarketing research : _btext and cases / _cHarper W. Boyd, Jr., Ralph Westfall and Stanley F. Stasch. |
| 250 | _a7th ed. | ||
| 260 |
_aNew Dehli : _bA.I.T.B.S., _c1985. |
||
| 300 |
_axv, 836 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _vCase studies. |
|
| 700 | 1 | _aWestfall, Ralph L. | |
| 700 | 1 | _aStasch, Stanley F. | |
| 907 |
_a.b10152660 _b21-03-14 _c22-02-05 |
||
| 003 | |||
| 005 | 20230123134227.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.2 _m BOY |
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| 999 |
_c162242 _d162242 |
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