| 000 | 01134nam a2200337 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0750619902 (pbk) | ||
| 049 | _aMAIN | ||
| 090 | _aHF5415.13 | ||
| 100 | 1 | _aFifield, Paul | |
| 245 | 1 | 0 |
_aStrategic marketing management : _bplanning and control, analysis and decision / _cPaul Fifield and Colin Gilligan. |
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann , _cc1995. |
||
| 300 |
_axvii, 317 p. : _bill. ; _c29 cm. |
||
| 440 | 4 |
_aThe CIM workbook series. _pMarketing. |
|
| 490 | 1 | _aThe marketing series. | |
| 500 | _aIncludes index. | ||
| 500 | _a'Published on behalf of the Chartered Institute of Marketing.' | ||
| 500 | _a'Diploma syllabus'. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 653 | 0 | _aMarketing. | |
| 700 | 1 | _aGilligan, Colin | |
| 710 | 2 | _aChartered Institute of Marketing. | |
| 830 | 0 | _aMarketing series (London, England). | |
| 907 |
_a.b10051533 _b20-01-06 _c17-04-03 |
||
| 003 | |||
| 005 | 20230123133957.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.13 |
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| 999 |
_c157884 _d157884 |
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