000			00949nam a2200301 a 4500
008
020			_a0030103525 (hbk.)
049			_aMAIN
090			_aHF5415.123 SHI.
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion, and supplemental aspects of integrated marketing communications / _cTerence A. Shimp.
250			_a4th ed.
260			_aFort Worth : _bDryden Press, _cc1997.
300			_axxiv, 589 p. : _bcol. ill. ; _c27 cm.
440		4	_aThe Dryden Press series in marketing
500			_aIncludes index.
504			_aIncludes bibliographical references.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
700	1		_aShimp, Terence A.
907			_a.b10156793 _b21-09-06 _c03-03-05
003
005			20230123133940.0
040			_cNUST
942			_cBOOKS _kHF5415.123 SHI.
999			_c157389 _d157389