| 000 | 00823nam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0136051480 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 | 0 |
_aHF1009.5 _bKEE |
|
| 100 | 1 | _aKeegan, Warren J. | |
| 245 | 1 | 0 |
_aMultinational marketing management / _cWarren J. Keegan. |
| 250 | _a3rd ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1984. |
||
| 300 |
_axxii, 698 p. : _bill. ; _c25 cm. |
||
| 440 | 0 | _aPrentice-Hall series in marketing. | |
| 440 | 0 | _aPrentice-Hall international series in management. | |
| 504 | _aIncludes bibliographies. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 907 |
_a.b10152787 _b07-03-12 _c22-02-05 |
||
| 003 | |||
| 005 | 20230123133927.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF1009.5 _mKEE |
||
| 999 |
_c157016 _d157016 |
||