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|---|---|---|---|
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| 020 | _a0749419601 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 | 0 | 1 |
_aHF5415.126 _bMAC |
| 100 | 1 | _aMcCorkell, Graeme. | |
| 245 | 1 | 0 |
_aDirect and database marketing / _cGraeme McCorkell. |
| 260 |
_aLondon : _bKogan Page , _c1997. |
||
| 300 |
_a315 p. : _bill. ; _c24 cm. |
||
| 500 | _a"The Institute of Direct Marketing". | ||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aInbcludes index. | ||
| 650 | 0 | _aDirect marketing. | |
| 650 | 0 | _aDatabase marketing. | |
| 907 |
_a.b10152489 _b20-04-12 _c21-02-05 |
||
| 003 | |||
| 005 | 20230123133926.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.126 _mMAC |
||
| 999 |
_c156994 _d156994 |
||