| 000 | 00862nam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240226151127.0 | ||
| 008 | |||
| 020 | _a0618192433 (hardback) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
||
| 050 | _aHF5415 PRI | ||
| 100 | 1 |
_aPride, William M. _eAuthor |
|
| 245 | 1 | 0 |
_aMarketing : _bconcepts and strategies / _cWilliam M. Pride, O.C. Ferrell. |
| 250 | _atwelfth edition | ||
| 260 |
_aBoston : _bHoughton Mifflin Company, _c©2003. |
||
| 300 |
_axxxii,666 pages: _b illustrations ; _c29 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographic references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aFerrell, O. C. _eAuthor |
|
| 942 |
_cBOOKS _kHF _mPRI _2lcc _eTwelfth edition _hHF5415 _n0 |
||
| 999 |
_c156701 _d156701 |
||