| 000 | 00827nam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a817808564X (pbk.) | ||
| 090 |
_aTX911.3.M3 _bKOT |
||
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen, James Makens. |
| 260 |
_aNew Delhi : _bPearson Education, _cc1999. |
||
| 300 |
_axv, 704 p. : _bill. (chiefly col.) ; _c27 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 700 | 1 | _aBowen, John. | |
| 700 | 1 | _aMakens, James. | |
| 907 |
_a.b10141340 _b13-02-13 _c01-12-04 |
||
| 003 | |||
| 005 | 20230123133854.0 | ||
| 040 | _cNUST | ||
| 049 | _aMAIN | ||
| 942 |
_cBOOKS _kTX911.3.M3 _mKOT |
||
| 999 |
_c156083 _d156083 |
||