000 01177nam a2200313 a 4500
008
020 _a0750629150 (pbk.)
049 _aMAIN
090 _aHF5415.5
_bPHI
100 1 _aPhipps, Rosemary.
245 1 0 _aUnderstanding customers 1996-97 :
_bCIM workbook, certificate syllabus /
_cRosemary Phipps and Craig Simmons.
260 _aOxford :
_bButterworth-Heinemann on behalf of the Chartered Institute of Marketing,
_c1996.
300 _a368 p. :
_bill. ;
_c30 cm.
440 4 _aThe marketing series.
500 _aIncludes index.
650 0 _aConsumer behavior
_xStudy and teaching.
650 0 _aCustomer services.
650 0 _aMarketing research.
650 0 _aConsumer behavior
_zGreat Britain
_xExaminations, questions, etc.
650 0 _aMarketing research
_zGreat Britain
_xExaminations, questions, etc.
700 1 _aSimmons, Craig.
710 2 _aChartered Institute of Marketing.
740 _aCIM workbook, certificate syllabus :
_bunderstanding customers 1996-97.
907 _a.b10087187
_b13-08-09
_c29-08-03
003
005 20230123133408.0
040 _cNUST
942 _cBOOKS
_kHF5415.5
_mPHI
999 _c147850
_d147850