| 000 | 00839nam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0256030553 (cased) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.13 _bBER |
||
| 100 | 1 | _aBernhardt, Kenneth L. | |
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _a3rd ed. | ||
| 260 |
_aPlano, Tex. : _bBusiness Publications, _c1985. |
||
| 300 |
_axiii, 705 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement _xCase studies. |
|
| 650 | 0 |
_aMarketing _xDecision making _xCase studies. |
|
| 700 | 1 | _aKinnear, Thomas C. | |
| 907 |
_a.b10086705 _b16-04-12 _c25-08-03 |
||
| 003 | |||
| 005 | 20230123133404.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.13 _mBER |
||
| 999 |
_c147738 _d147738 |
||