| 000 | 00822nam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0750605480 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 | _aHF5438 | ||
| 100 | 1 | _aWilmshurst, John | |
| 245 | 1 | 0 |
_aBelow-the-line promotion / _cJohn Wilmshurst. |
| 260 |
_aOxford : _bButterworth-Heinemann on behalf of the Chartered Institute of Marketing, _c1993. |
||
| 300 |
_a398 p. ; _c23 cm. |
||
| 440 | _aMarketing series. | ||
| 440 |
_aProfessional development series. _pMarketing. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 |
_aMarketing _xManagement. |
||
| 650 | 1 | _aSales promotion. | |
| 907 |
_a.b10086493 _b21-08-03 _c21-08-03 |
||
| 003 | |||
| 005 | 20230123133402.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5438 |
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| 999 |
_c147683 _d147683 |
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