000 00862nam a2200253 a 4500
003 OSt
005 20240226114813.0
008
020 _a0205156029 (hardcover)
040 _cNUST
_aNUST
_beng
_dNUST
_erda
050 _aHF5415 SCH
100 1 _aSchoell, William F.
245 1 0 _aMarketing :
_bcontemporary concepts and practices /
_cWilliam F. Schoell and Joseph P. Guiltinan.
250 _a6th ed.
260 _aEnglewood Cliffs, NJ. :
_bPrentice Hall,
_c©1995.
300 _axxvii, 762 pages
_bcolour illustrations
_c29 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index
650 1 _aMarketing.
700 _aGuiltinan, Joseph P.
942 _cBOOKS
_kHF
_mSCH
_2lcc
_hHF5415
_n0
999 _c147677
_d147677