| 000 | 00949nam a2200277 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240226123617.0 | ||
| 008 | |||
| 020 | _a0749429186 (paperback) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
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| 050 | _aHF5415 SMI | ||
| 100 | 1 | _aSmith, P. R. | |
| 245 | 1 | 0 |
_aStrategic marketing communications : _bnew ways to build and integrate communications / _cby P. R. Smith, Chris Berry and Alan Pulford. |
| 250 | _aRevised edITION. | ||
| 260 |
_aLondon : _bKogan Page, _c©1999. |
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| 300 |
_axii, 300 pages _c24 cm. |
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| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes Bibliographical References and index | ||
| 650 |
_aMarketing _xManagement. |
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| 650 | 1 | _aCommunication in marketing. | |
| 700 | _aPulford, Alan | ||
| 700 | _aBerry, Chris | ||
| 942 |
_cBOOKS _kHF _2lcc _hHF5415 SMI _mSMI _n0 |
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| 999 |
_c147669 _d147669 |
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