| 000 | 01035nam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20241204170227.0 | ||
| 008 | |||
| 020 | _a9780256105094 (hardcover) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
||
| 050 | _aHF5415 MCC | ||
| 100 | 1 |
_aMcCarthy, E. Jerome _eAuthor _qMcCarthy, E. Jerome |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global- managerial approach / _cE. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | _aEleventh edition. | ||
| 260 |
_aHomewood, Ill. : _bRichard D. Irwin, _c©1993. |
||
| 300 |
_axxii, 790 pages : _billustrations (chiefly colour) ; _c26 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 440 | 0 | _aIrwin series in marketing. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aPerreault, William D. _eAuthor _qPerreault, William D. |
|
| 942 |
_cBOOKS _kHF _2lcc _eEleventh edition. _hHF5415 MCC _mMCC _n0 _02 |
||
| 999 |
_c147578 _d147578 |
||