| 000 | 00819nam a2200241 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240226142847.0 | ||
| 008 | |||
| 020 | _a0750609974 (paperback) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
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| 050 | _aHF5415 WIL | ||
| 100 | 1 | _aWilmshurst, John. | |
| 245 | 1 | 4 |
_aThe fundamentals and practice of marketing / _cJohn Wilmshurst. |
| 250 | _aThird edition | ||
| 260 |
_aOxford : _bButterworth-Heinmann for the Institute of Marketing and the CAM Foundation, _c©1978. |
||
| 300 |
_aviii, 324 pages _c27 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing. | |
| 942 |
_cBOOKS _kHF _mWIL _hHF5415 _2lcc _n0 |
||
| 999 |
_c147549 _d147549 |
||