| 000 | 00785nam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0750606703 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 | _aHF5415.13 | ||
| 100 | 1 | _aPiercy, Nigel. | |
| 245 | 1 | 0 |
_aMarket-led strategic change : _bmaking marketing happen in your organization / _cNigel Piercy. |
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1992. |
||
| 300 |
_a416 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aThe Marketing series. | |
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 830 | 0 | _aMarketing series. | |
| 907 |
_a.b10005237 _b19-06-03 _c17-04-03 |
||
| 003 | |||
| 005 | 20230123133251.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.13 |
||
| 999 |
_c145630 _d145630 |
||