| 000 | 00728nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a013214784X (cased) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.126 _bROB |
||
| 100 | 1 | _aRoberts, Mary Lou. | |
| 245 | 1 | 0 |
_aDirect marketing management / _cMary Lou Roberts, Paul D. Berger. |
| 260 |
_aEnglewood Cliffs, NJ. : _bPrentice Hall, _cc1989. |
||
| 300 |
_axxii, 501 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aDirect marketing. | |
| 700 | 1 | _aBerger, Paul D. | |
| 907 |
_a.b10054017 _b02-05-12 _c17-04-03 |
||
| 003 | |||
| 005 | 20230123133229.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.126 _mROB |
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| 999 |
_c145013 _d145013 |
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