| 000 | 01088nam a2200289 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240227093527.0 | ||
| 008 | |||
| 020 | _a0256083983 (paperback) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
||
| 050 | _aHF5415.13 McC | ||
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault. |
| 250 | _aTenth, International student edition | ||
| 260 |
_aHomewood, IL. : _bIrwin, _c©1990. |
||
| 300 |
_axviii, 734 pages : _bcolour illustration ; _c27 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 440 | 0 | _aIrwin series in marketing. | |
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _zUnited States _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 700 | 1 |
_aPerreault, William D. _eAuthor |
|
| 942 |
_cBOOKS _kHF _mMAC _2lcc _eTenth, International student edition _hHF5415.13 _n0 |
||
| 999 |
_c145007 _d145007 |
||