000 00763pam a2200253 a 4500
008
020 _a0534925529 (hbk.)
049 _aMAIN
090 _aHF5415.3
_bASS
100 1 _aAssael, Henry.
245 1 0 _aConsumer behavior and marketing action /
_cHenry Assael.
250 _a4th ed.
260 _aBoston :
_bPWS-KENT Publishing Company,
_c1992.
300 _axx, 748 p. :
_bill. (some col.) ;
_c24 cm.
504 _aIncludes bibliographical references.
500 _aIncludes index.
650 0 _aConsumer behavior.
650 0 _aMotivational research (Marketing)
907 _a.b10031352
_b16-07-12
_c17-04-03
003
005 20230123133150.0
040 _cNUST
942 _cBOOKS
_kHF5415.3
_mASS
999 _c143879
_d143879