000 00901nam a2200277 a 4500
003 OSt
005 20240222124158.0
008
020 _a003022814X (hardback)
040 _cNUST
_aNUST
_beng
_dNUST
_erda
050 _aHF5415 BOO
100 1 _eAuthor
_qBoone, Louis E
245 1 0 _aContemporary marketing /
_cLouis E. Boone, David L. Kurtz.
250 _aSixth edition
260 _aChicago :
_bDryden Press,
_c©1989.
300 _axxxix, 700, [57] pages. :
_bcolour. illustrations. ;
_c27 cm.
336 _2rdacontent
_atext
_btex
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
440 4 _aThe Dryden Press series in marketing.
504 _aIncludes bibliographical references.
650 0 _aMarketing.
700 1 _aKurtz, David L.
907 _a.b10018499
_b24-04-12
_c17-04-03
942 _cBOOKS
_kHF5415
_mBOO
999 _c143388
_d143388