| 000 | 00879nam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240220131855.0 | ||
| 008 | |||
| 020 | _a0750636521 (paperback.) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
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| 050 | _aHF5415 BAK | ||
| 100 | 1 |
_aBaker, Michael John. _eAuthor |
|
| 245 | 1 | 4 |
_aThe marketing manual / _cMichael J. Baker. |
| 260 |
_aOxford : _bButterworth-Heinemann, _c©1998. |
||
| 300 |
_aviii, 279 pages. ; _c25 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
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| 440 | 1 | _aChartered Institute of Marketing/Butterworth-Heinemann marketing series. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 4 |
_aMarketing _vHandbooks, manuals. |
|
| 942 |
_cBOOKS _kHF _2lcc _hHF5415 _mBAK _n0 |
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| 999 |
_c143387 _d143387 |
||