000 00857nam a2200277 a 4500
008
020 _a0070347573 (cased)
049 _aMAIN
090 _aHF5415.2
_bKIN
100 1 _aKinnear, Thomas C.
245 1 0 _aMarketing research :
_ban applied approach /
_cThomas C. Kinnear, James R. Taylor.
250 _a4th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1991.
300 _axxi, 856 p. :
_bill. (some col.), maps ;
_c25 cm.
440 0 _aMcGraw-Hill series in marketing.
504 _aIncludes bibliographical references.
500 _aIncludes index.
650 0 _aMarketing research.
650 0 _aMarketing
_xManagement.
700 1 _aTaylor, James R.
907 _a.b1001052x
_b20-03-12
_c17-04-03
003
005 20230123133124.0
040 _cNUST
942 _cBOOKS
_kHF5415.2
_mKIN
999 _c143093
_d143093