| 000 | 00857nam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0070347573 (cased) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.2 _bKIN |
||
| 100 | 1 | _aKinnear, Thomas C. | |
| 245 | 1 | 0 |
_aMarketing research : _ban applied approach / _cThomas C. Kinnear, James R. Taylor. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1991. |
||
| 300 |
_axxi, 856 p. : _bill. (some col.), maps ; _c25 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing. | |
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aTaylor, James R. | |
| 907 |
_a.b1001052x _b20-03-12 _c17-04-03 |
||
| 003 | |||
| 005 | 20230123133124.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.2 _mKIN |
||
| 999 |
_c143093 _d143093 |
||