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| 049 | _aMAIN | ||
| 090 | _aHF5415.123 YES | ||
| 100 | 1 | _aYeshin, Tony. | |
| 245 | 1 | 0 |
_aIntegrated marketing communications : _bthe holistic approach / _cTony Yeshin. |
| 260 |
_aOxford : _bButterworth Heinemann, _c1998. |
||
| 300 |
_axi, 354 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 710 | 2 | _aChartered Institute of Marketing. | |
| 907 |
_a.b10010452 _b20-05-09 _c17-04-03 |
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_cBOOKS _kHF5415.123 YES |
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_c143090 _d143090 |
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