000 01123cam a2200265 a 4500
008
020 _a3598218117 (hbk. )
049 _aMAIN
090 _aZ716.3
_bADA
111 2 _aIFLA General Conference
_n(63rd :
_d1997 :
_cCopenhagen, Denmark)
245 1 0 _aAdapting marketing to libraries in a changing and world-wide environment /
_cedited by R�aejean Savard = Le marketing des biblioth�aeques �aa l'heure du changement et de la mondialisation / edit�ae par R�aejean Savard.
260 _aM�eunchen :
_bK.G. Saur,
_c2000.
300 _a89 p. :
_bill. ;
_c22 cm.
440 0 _aIFLA publications,
_x0344-6891 ;
_v89
504 _aIncludes bibliographical references.
650 0 _aLibraries
_xMarketing
_vCongresses.
650 0 _aLibraries
_xPublic relations
_vCongresses.
700 1 _aSavard, R�aejean.
710 2 _aInternational Federation of Library Associations and Institutions.
_bSection on Management and Marketing.
907 _a.b10314799
_b25-09-12
_c22-05-12
003
005 20230123125434.0
040 _cNUST
942 _cBOOKS
_kZ716.3
_mADA
999 _c141510
_d141510