| 000 | 00858pam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240222123044.0 | ||
| 008 | |||
| 020 | _a013731258X (paperback) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
||
| 050 | _aHF5415 GOV | ||
| 100 | 1 |
_aGovoni, Norman. _eAuthor |
|
| 245 | 1 | 0 |
_aPromotional management / _cby Norman Govoni, Robert Eng and Morton Galper. |
| 260 |
_aNew Jersey : _bPrentice-Hall, _c©1986. |
||
| 300 |
_axiii, 578 pages ; _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aSales promotion. | |
| 700 | 1 |
_aEng, Robert J. _eAuthor |
|
| 700 | 1 |
_aGalper, Morton. _eAuthor |
|
| 942 |
_cBOOKS _kHF _mGOV _2lcc _hHF5415 _n0 |
||
| 999 |
_c140446 _d140446 |
||