| 000 | 00825pam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0471230626 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF1416 _bKOT |
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| 100 | 1 | _aKotabe, Masaaki. | |
| 245 | 1 | 0 |
_aGlobal marketing management / _cMasaaki Kotabe [and] Kristiaan Helsen. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bJ. Wiley & Sons, _cc2004. |
||
| 300 |
_axxii, 704 p. : _bill. (some col.) ; _c26 cm. |
||
| 500 | _aIncludes Index | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aInternational business enterprises _xManagement. |
|
| 700 | 1 | _aHelsen, Kristiaan. | |
| 907 |
_a.b10294363 _b04-03-22 _c06-04-11 |
||
| 003 | |||
| 005 | 20230123125341.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF1416 _mKOT |
||
| 999 |
_c140006 _d140006 |
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