000 00814nam a2200241 a 4500
003 OSt
005 20240223093858.0
008
020 _a9781408011508 (paperback.)
040 _cNUST
_aNUST
_beng
_dNUST
_erda
050 _aHF5415 DIB
100 1 _aDibb, Sally.
245 1 0 _aMarketing essentials /
_cSally Dibb and Lyndon Simkin.
260 _aLondon :
_bSouth-Western Cengage learning,
_c©2009.
300 _axviii, 457 pages. :
_billustratins. (some colour.) ;
_c26 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
650 _aMarketing.
700 _aSimkin, Lyndon.
942 _cBOOKS
_kHF
_mDIB
_2lcc
_hHF5415 DIB
_n0
999 _c139711
_d139711