| 000 | 00831cam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a9780470113455 (hbk. ) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.12 _bSCO |
||
| 100 | 1 | _aScott, David Meerman. | |
| 245 | 1 | 4 |
_aThe new rules of marketing and PR : _bhow to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / _cby David Meerman Scott. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _c2007. |
||
| 300 |
_axxvii, 275 p. ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aPublic relations. | |
| 907 |
_a.b1030003x _b22-05-12 _c13-07-11 |
||
| 003 | |||
| 005 | 20230123125321.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.12 _mSCO |
||
| 999 |
_c139448 _d139448 |
||