| 000 | 00827cam a22002654a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0130106682 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 | 0 |
_aHF1416 _bUSU |
|
| 100 | 1 | _aUsunier, Jean-Claude. | |
| 245 | 1 | 0 |
_aMarketing across cultures / _cJean-Claude Usunier. |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow : _bFinancial Times/Prentice Hall, _cc2000. |
||
| 300 |
_axv, 627 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aExport marketing _xSocial aspects. |
|
| 650 | 0 |
_aInternational business enterprises _xSocial aspects. |
|
| 650 | 0 | _aIntercultural communication. | |
| 907 |
_a.b10221189 _b06-12-11 _c28-11-06 |
||
| 003 | |||
| 005 | 20230123125321.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF1416 _mUSU |
||
| 999 |
_c139440 _d139440 |
||