| 000 | 00792cam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0130173924 (hbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.122 _bLOV |
||
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River : _bPrentice Hall, _cc2000. |
||
| 300 |
_axviii, 717 p. : _bill., map ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 907 |
_a.b10299580 _b22-05-12 _c07-07-11 |
||
| 003 | |||
| 005 | 20230123125318.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.122 _mLOV |
||
| 999 |
_c139358 _d139358 |
||