| 000 | 00849cam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0133712532 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.12 _bHOO |
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| 100 | 1 | _aHooley, Graham J. | |
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley, Nigel F. Piercy [and]John A. Saunders. |
| 250 | _a2nd. ed. | ||
| 260 |
_aLondon : _b Prentice Hall, _c1998. |
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| 300 |
_axiii, 482 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aTarget marketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 700 | 1 | _aSaunders, John. A. | |
| 907 |
_a.b10294260 _b19-09-13 _c05-04-11 |
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| 003 | |||
| 005 | 20230123125317.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.12 _mHOO |
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| 999 |
_c139320 _d139320 |
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