| 000 | 00782cam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0130131628 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.2 _bMAL |
||
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
| 250 | _a3rd. International ed. | ||
| 260 |
_aUpper Saddle River : _bPrentice Hall, _c1999. |
||
| 300 |
_axxxv, 763 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 907 |
_a.b1029854x _b11-11-14 _c14-06-11 |
||
| 003 | |||
| 005 | 20230123125314.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.2 _mMAL |
||
| 999 |
_c139257 _d139257 |
||