000 00782cam a2200253 a 4500
008
020 _a0130131628 (pbk.)
049 _aMAIN
090 _aHF5415.2
_bMAL
100 1 _aMalhotra, Naresh K.
245 1 0 _aMarketing research :
_ban applied orientation /
_cNaresh K. Malhotra.
250 _a3rd. International ed.
260 _aUpper Saddle River :
_bPrentice Hall,
_c1999.
300 _axxxv, 763 p. :
_bill. ;
_c25 cm.
500 _aIncludes index.
504 _aIncludes bibliographical references.
650 0 _aMarketing research.
650 0 _aMarketing research
_xMethodology.
907 _a.b1029854x
_b11-11-14
_c14-06-11
003
005 20230123125314.0
040 _cNUST
942 _cBOOKS
_kHF5415.2
_mMAL
999 _c139257
_d139257