000			00806cam a22002654a 4500
008
020			_a0273655000 (pbk.)
049			_aMAIN
090			_aHF5415.123 _bFIL
100	1		_aFill, Chris.
245	1	0	_aMarketing communications : _bcontexts, strategies, and applications / _cChris Fill.
250			_a3rd ed.
260			_aHarlow : _bPrentice Hall, _c2002.
300			_axxxii, 790 p. : _bill. (some col.) ; _c25 cm.
504			_aIncludes bibliographical references.
500			_aIncludes index.
650		0	_aCommunication in marketing.
650		0	_aMarketing channels.
650		0	_aSales promotion.
907			_a.b10293917 _b13-01-16 _c29-03-11
003
005			20230123125259.0
040			_cNUST
942			_cBOOKS _kHF5415.123 _mFIL
999			_c138814 _d138814