000 00850cam a22002654a 4500
008
020 _a0071153241 (pbk.)
049 _aMAIN
090 _aHF5415.33
_bHAW
100 1 _aHawkins, Del I.
245 1 0 _aConsumer behavior :
_bbuilding marketing strategy /
_cDel I. Hawkins, Roger J. Best and Kenneth A. Coney.
250 _a7th ed.
260 _aBoston :
_bIrwin/McGraw Hill,
_cc1997.
300 _axxv, 760 p. :
_bill. (some col.) ;
_c25 cm.
500 _aIncludes index.
504 _aIncludes bibliographical references.
650 0 _aConsumer behavior
_vMarket surveys
_xUnited States.
700 1 _aBest, Roger J.
700 _aConey, Kenneth A.
907 _a.b10294636
_b09-03-13
_c12-04-11
003
005 20230123125258.0
040 _cNUST
942 _cBOOKS
_kHF5415.33
_mHAW
999 _c138781
_d138781