000 00968nam a22002778a 4500
003 OSt
005 20240227092325.0
008
020 _a0273684566 (paperback)
040 _cNUST
_aNUST
_beng
_dNUST
_erda
050 _aHF5415 PRI
100 _aKotler, Philip
_eAuthor
245 0 0 _aPrinciples of marketing /
_cPhilip Kotler, Veronica Wong, John Saunders and Gary Armstrong.
250 _aFourth European Edition.
260 _aHarlow :
_bPrentice Hall,
_c©2005.
300 _axxxiv, 952 pages :
_billustrations;
_c 28 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 _aWong, Veronica.
_eAuthor
700 _aSaunders, John
_eAuthor
700 _aArmstrong, Gary
_eAuthor
942 _cBOOKS
_kHF
_mPRI
_2lcc
_eFourth European edition
_hHF5415
_n0
999 _c138261
_d138261