| 000 | 00851nam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0273657445 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.2 _bMAL |
||
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aMarketing research : _ban applied approach / _cNaresh K. Malhotra [and] David F. Birks. |
| 250 | _a2nd European ed. | ||
| 260 |
_aHarlow : _bPrentice Hall, _cc2003. |
||
| 300 |
_axxi, 786 p. : _bill. (some col.). ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aNaresh K. Malhotra. | |
| 700 | _aDavid F. Birks | ||
| 907 |
_a.b10293978 _b11-02-13 _c30-03-11 |
||
| 003 | |||
| 005 | 20230123125212.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.2 _mMAL |
||
| 999 |
_c137485 _d137485 |
||